Marketing and Accounting Working Together
An associate of mine once took over the management of a car dealership that was really having some financial difficulty. In order to generate more cash, he sold one of the product lines to another company. It raised a lot of immediate cash. Then, after reviewing the accounting statements, he realized that this particular product line had been generating a large portion of the profit. Although he was able to solve a short-term cash problem, he created a longer-term problem. He then had to acquire other product lines to replace the moneymaker that was lost. This problem could have been avoided altogether if the accounting system had been set up in order to give him the information that he needed to take immediate action. This accounting problem was soon remedied, but it took several months to re-build sales to previous levels.
Posted: August 19th, 2009 under Uncategorized.
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